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Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. ReBrand, the only expert-led resource focused exclusively on brand transformations, was created to provide best practices examples, help organizations avoid pitfalls, and identify experts for their initiatives.

ReBrand has been featured in The Wall Street Journal, CNN Money, Fast Company, Yahoo! Finance, and others. Its marquis program, the ReBrand 100® Global Awards, is the highest recognition for excellence in brand repositioning, and the first competition of its kind. Learn more about the awards.

View the list of ReBrand 100® Awards Honored Brands for 2008

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ReBrand Launches New Promotional Opportunities:

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Select Industry Announcements:

Include your rebrand, rename, or redesign news here or on our press page.

NY - Industry: Communications-Utilities
Yellow Book has rebranded as Yellowbook, and has launched "Say Yellow to the Future."

Ion Television Logo

US+Worldwide - Industry: Communications-Tourism
2008 City Brands Index - The World's Most Stylish Cities - The Anholt City Brands Index surveyed 18,000 people from 18 countries. Cities were judged on lifestyle, buzz, multiculturalism, cultural life and attractiveness.

London - Industry: Media - Television
ION Television introduced its new tagline “Positively Entertaining,” and unveiled its 2008-2009 season lineup

Analysys Logo

London - Industry: Consulting Services
Analysys Consulting, Analysys Research, Mason Communications and Catalyst IT Partners have formally rebranded as Analysys Mason

More Announcements...